Privacy Policy

We, at The Current India are committed to protecting and preserving Your privacy as a user. This privacy policy (hereinafter referred to as “Privacy Policy”) is to ensure that You, as a user of (“TCI Site”) are aware of information We collect, how We use such information, when We may share or disclose your information and your rights with respect to controlling your data.

Any terms capitalized in this Privacy Policy, not defined here, will have the same meaning given to them under our Terms of Use.

A.         What information do we collect?

Personal Information

We collect Personal Information such as your name, email address or phone number that You give us voluntarily when You or make any inquiries through TCI or communicate with Us by email, telephone, letter or other methods, comment on blog posts, or subscribe for newsletters or other information services, or report a problem with our site, or otherwise contact us.

To request removal or correction of your personal information collected by us, contact us at In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.

Non-personal Information

We may also collect some non-personal information from You such as operating system, browser type, internet service provider, etc. We may also collect information regarding a user’s browsing behavior on TCI from our technical and analytics providers or our search engine and search information providers, such as the date and time of visit, the areas or pages visited, the amount of time spent, the number of times the user returns, and other click-stream data, in order to manage TCI, analyze trends, track the usage in the aggregate, and collect broad demographic information for analytical purposes and uses. We may disclose aggregated or anonymous information where reasonable steps have been taken to ensure the data is anonymized.­

B.         How do we use your Information

We use the information You voluntarily provide for:

  1. to answer Your inquiries about TCI;
  2. to contact you with administrative communications and marketing or promotional materials and other information that may be of interest to you, to which you have specifically consented.

We use information that we collect about you:

  • to enable Your seamless use of TCI;
  • to contact visitors of TCI when necessary;
  • to resolve any issues with TCI;
  • to efficiently manage TCI which includes analysis, research, statistical and survey uses, together with testing and troubleshooting;
  • to ensure TCI is safe and secure by monitoring activities within the context of continual process improvement,;
  • to improve the algorithms, marketing efforts and enhance the overall service levels and offerings.

We may use your non-personal information for the above-mentioned purposes as well as to monitor TCI and provide a better online experience to the users.

C.         How long do we retain your information

We will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorised use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.


D.         When and with whom do we share your Personal Information

Your personal information will not be shared with any third party except as mentioned here:

1.  When We are required by law to share the information in situations such as (i) when We suspect a violation of the Terms; (ii) co-operating with law enforcement agencies in response to any judicial order; or (iii) co-operating with any investigation on matters related to public safety, illegal activities, suspected fraud, threats to the physical safety of any person, etc., as may be permitted by law.

2. With our service providers on a strictly need to know basis, solely for the purpose of providing services in relation to TCI.

 3. We may sell, transfer or otherwise share some or all of our assets, in connection with a merger, acquisition, reorganization or sale of assets (including, in each case, as part of the due-diligence process with any potential acquiring entity) or in the event of bankruptcy, which may necessitate a transfer of your personal information. You will be notified via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.­

Transfer of Information

If you are located outside India and choose to provide information to us, We may transfer Personal Information for processing. The information collected in connection with TCI may be processed and/or stored, in any country where We engage service providers, where the data protection laws may be different from that applicable in India or that of the country where you reside.­ By making use of TCI, You acknowledge and accept the storage, transfer and processing of information, outside of Your country of residence. However, when we transfer your information, we will protect it as described in this Privacy Policy.

E.         How do we keep your Information Secure

Access to personal information is limited to employees who We reasonably believe to require access to such information in order for them to perform their designated functions in relation to providing services to You. We use commercially reasonable safeguards to preserve the integrity and security of all information collected through or in connection with TCI. You are responsible for controlling access to your email communications from TCI. Notwithstanding the foregoing measures, although we will use reasonable efforts to secure network communications and TCI, we cannot guarantee that the information submitted to, maintained on, or transmitted from our systems will be completely secure or that information on TCI may not be accessed, disclosed, altered, or destroyed.

F.         Cookies

Cookies are small data files stored on the hard drive of the user’s computer.  Cookies may be used for many purposes, including, without limitation, tracking user preferences and web pages visited while using TCI. Cookies often make web surfing simpler by performing through functions such as saving Your personal preferences on usage of any specific website, ensuring You don’t see that advertisements are not repeated etc. Advertisers and partners on TCI may also use cookies, which We do not control and We are not responsible for information collected through them.  ­

You may choose to disable or refuse the cookies by changing the settings of Your browser. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools” or “Edit” facility). If You choose to reject the cookies, Your experience at TCI may be diminished, you may not be able to access certain parts of the Site and certain features of TCI may not function as intended. In addition, You may also object to the collection of data that are generated by Google Analytics, which is related to the use of this TCI Site, as well as the processing of this data by Google.­

G.         Third Party Website

We may provide links to third party websites on TCI, which may be governed by terms of use and privacy policy, which may be different from that of TCI and for which We are not accountable. We recommend that You review the privacy policy posted on any third party website, that You may access through TCI.­

H.         Policy Toward Children

This Site is not directed to persons under 18. We do not knowingly collect personally identifiable information from children under 18. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact our support team immediately. If we become aware that a child under 18 has provided us with Personal Information, we will use commercially reasonable efforts to delete such information from our files.

I.          Changes to this Privacy Policy

With the changes in TCI or due to change in applicable laws, We may be required, to add, remove, change or modify portions of this Privacy Policy at any time. We strongly advise that You revisit this Privacy Policy regularly to ensure that You are aware of the updated privacy practices.  We will not reduce your rights under this privacy policy without your consent. If there are significant changes to the way we treat your Personal Information, we will display a prominent notice on TCI prior to the change becoming effective. We may also notify the change to you by email, at our discretion. Unless you consent to the revisions or changes, we will continue to use your Personal Information in a manner consistent with the Privacy Policy in effect at the time you submitted the information.

J.          Contacting Us

If you have any questions about this Privacy Policy, please contact our support team on TCI, or write to us at

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